02 Oktober 2014

Lancia at the 2014 Paris International Motor Show

  • Strutting their stuff on the French catwalk, the latest additions to the Lancia Ypsilon 2014 collection, the Fashion City-Car designed for a refined, metropolitan clientele that loves to be bang on trend
  • The new Lancia Ypsilon ELLE is the undisputed star of the event. The optimum expression of Lancia's elegance and proof of the brand's continuous search for new, contemporary, innovative shapes, the new special series offers paint colours, materials and fine finishings inspired by the world of fashion
  • The spotlights are also trained on the Lancia Ypsilon Elefantino '14, on show on the stand in the Neve White version with Watermelon detailing and Animalier customisation
  • Completing the showcase, the Ypsilon MOMODESIGN special series, the result of renewed collaboration between two Italian brands renowned the world over for their contribution to the evolution of design


Lancia chooses Paris to present the new and sophisticated Ypsilon Elle, set to go on sale on major European markets in October.  Boosted by the enormous success of the first edition launched in 2010, today the new Elle edition offers paint colours, materials and exclusive finishings consistent with the vehicle's fashion DNA: the optimum expression of Lancia's elegance and proof of the brand's continuous search for new, contemporary, innovative shapes.


Sporting the ELLE logo on the wheel arch and the exclusive Pied De Poule graphics on the pillars of the vehicle, the new special series is available in three body colours (three-coat GLACÉE White, pearlescent GLAM Powder Pink, and the two-tone GLAM Powder Pink / Vulcano Black combination) along with stylish Powder Pink leather and black Alcantara upholstery with electro-welded Elle graphics.


Two models will appear on the Paris catwalk - one with the two-tone GLAM Powder Pink/VULCANO Black livery and the other in pearlescent GLAM Powder Pink - both equipped with 69 HP 1.2 petrol engines. In perfect Lancia style, special attention has been paid to the interiors. They are once again exalted by powder pink leather upholstery combined with fine black Alcantara®, an exquisite material introduced on a large scale in the automotive sector for the first time precisely by the Lancia Brand in 1984 and ever-present on the small and chic Segment B icon since the very first series. Both vehicles come with a wealth of features, including automatic climate control, electric door mirrors, ESC, CD MP3 radio, Blue&Me system with steering wheel controls and leather trim for the steering wheel and gear knob.


The new Elle version is the top-of-the-range model of Lancia Ypsilon, a product family where every special series represents one of the different souls of the model that meet the needs of specific targets. Today the range comprises a total of five versions - the Elefantino '14, Gold and Platinum, as well as the Elle and MOMODESIGN special series - which can be equipped with five engine versions: the 69 HP 1.2 Fire EVO II, the 69 HP 1.2 Fire EVO II LPG, the 85 HP 0.9 TwinAir in combination with manual or robotised gearbox, the 95 HP 1.3 turbodiesel MultiJet II and the 80 HP 0.9 Turbo TwinAir Methane.


Designed for a refined, metropolitan clientele that pays attention to style details, two versions of the Fashion City Car will represent the 2014 collection at the French event: a Lancia Ypsilon Elefantino '14 and a Lancia Ypsilon MOMODESIGN. Equipped with a 69 HP 1.2 petrol engine, the first features a Neve White livery and 'Watermelon' detailing, and black seat upholstery with 'Watermelon' stitching and trim. The car's look is further enhanced with an 'Animalier' customisation pack, which features special graphics on side pillar and hub caps. Features include climate control, radio with CD and MP3 player, ESC, Blue&Me with steering wheel controls, fog lights, chrome tail pipe and leather trim for the gear knob and steering wheel. 


Also under the spotlight, the Lancia Ypsilon MOMODESIGN, the special series born from renewed collaboration between two Italian brands renowned the world over for their contribution to the evolution of design.  In fact, Lancia and MOMODESIGN have been able to create a highly personal formal language which makes, without hesitation, their creation amongst the many designer products highly recognisable. A unique symbiosis which combines Lancia's refined and elegant style with the technology and sports personality of an iconic Milan brand.


At the stand the public can admire the Ypsilon MOMODESIGN. Equipped with the 95 HP 1.3 MultiJet engine, the model on display features an exclusive two-tone KHAKI Grey/Matt Black body with black interior to accentuate the sports nature of this special series model. Key features include automatic climate control, ESC, CD MP3 Radio, leather steering wheel and gear knob trim, Blue&Me with steering wheel controls, Magic Parking, Cruise Control, electric sunroof, tinted windows, rear headrests, rain sensor and 16" black alloy wheels.


The Paris Motor Show also provides the perfect opportunity to take a close look at the collection of Alcantara jewellery made just for the Ypsilon Elle. Alcantara and the Milan Polytechnic joined forces to create this jewellery designed and created by two young designers who teach the Fashion Design degree course. This once again stands to prove that Lancia is continuously on the look-out for new trends in both the world of contemporary design and communications. An example of this is LanciaTrendVision.com, the international Lancia web magazine which for over four years has been selecting and promoting the experimental works of many creative artists. It is a sort of talent scouting laboratory dedicated to discovering new trends in fashion, design, lifestyle, photograph, art and architecture.


The stand Lancia has set up in Paris is compact in shape and marked by the use of valuable materials. Its eye-catching colours make this display area elegant and give it an exclusive style.


Contrasting with the minimal smooth and shiny reflecting surfaces of chrome-plated steel and glass with black lacquer backing is the "democratic luxury" of white leather with top stitching, which this year is enhanced by the Powder Pink Alcantara inserts of the central column. Lastly, the richness of the finishes and the softness of the shapes accompany the visitor on their tour as they approach, and almost merge, with the exclusivity of the interiors of the new Ypsilon ELLE.


Finally, visitors will be introduced to the products of FGA Capital, a finance company specialising in the automotive sector, by supplying targeted advice and distributing illustrative materials. The company is active in all the major European markets - in France with FC France and FL Auto - with the single goal of supporting the sales of all Fiat Chrysler Automobiles brands by offering innovative financial products with high-added-value services, targeted at the dealership network as well as private customers and companies.



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